The future is mobile. Already mobile users are exceeding desktop users in number, and majority web surfing is carried out on mobiles. This means developers and businesses must have a mobile strategy in mind if they are to survive in the inevitable mobile oriented webscape.
While it is advisable to have a robust mobile website for improved presence, businesses would do better to develop a mobile app for themselves. The major advantage Mobile Apps offer over websites is interactivity – apps are interactive and offer a better UI/UX and overall user experience. Apps also ensure a feedback system is put in place which makes it easier to gauge user reactions and incorporate their experience to improve the app.
Mobile apps are now part of every conceivable business, irrespective of their size and number of customers. Mobile is the easiest method to engage your customers, while also attracting new ones toward your business. Mobile apps offer you a single platform from where you can operate a variety of other processes, such as promoting your product; earning revenue by way of in-app advertising; offering discount and coupon codes; getting your customers to spread the word online and so on. Hence, creating a mobile app for your small business is definitely beneficial. It is especially the case if you run a small business and would like to reach more customers via the mobile channel.
Improvise and Innovate
If the feasibility report reveals that you can bridge a gap (improvise) or add (innovate), then go ahead and create the app. It will answer the pain points of the consumers and they will appreciate it.
Ensure a short development period
Let’s put it this way- app also have a shelf life or an expiry date. If you have done a study and waited for 3 months, by then the consumer habits might have changed! They are fickle-minded and will move on to another vendor and brand who addresses their pain points better. Quickly launch the app to ensure that the reports are relevant to the research.
Create a prototype
This part of your journey will start to bring your app to life. There are a number of prototyping tools available online such as Marvel app, Moqup and BalsamiqMockups. These tools will allow you to start putting graphics, text and buttons into place so you can start developing the roadmap and understand the navigation through what will eventually become your app
M-marketing is Gaining Traction
In the peak season, your product will need to go public/live. Develop and launch the app a little before that and script out the marketing strategies. Align them together for best results. Ensure to make use of optimization searches.
Expecting a consumer to navigate is counter-productive.
Most consumers may have smartphones, but are not smart enough to use them! An easy interface and download are recommended. An easy-peasy app will be appreciated by all consumers. Not only the download but also its continuous use should be considered. No one will bother to learn how to use it. So, make your business app intuitive and progressive.